KW Command Archives - Lori Ballen KW Command

Smart Plans Library

Now that we can share smart plans, you’ll find an amazing selection of KW created and Agent Created Smart Plans in the KW Command SmartPlans library. Next to each SmartPlan, you’ll see the author, the ratings, and how many people are using the SmartPlan.

How To Share SmartPlans Tutorial Video

Remember, to send SMS text messages, you’ll need to have Twilio Connected. Otherwise, all SMS Text Messages triggered in a SmartPlan will appear in your tasks to send manually.

66-Day Challenge Facebook Lead Follow Up: Marty Miller

Now that we can share smart plans, you'll find an amazing selection of KW created and Agent Created Smart Plans in the KW Command SmartPlans library. Next to each SmartPlan, you'll see the author, the ratings, and how many people are using the SmartPlan.

Marty created this SmartPlan to help you follow up with Facebook Leads to improve conversion rates. This plan includes SMS Text Messages, Emails, and Phone Calls.

Marty created this SmartPlan to help you follow up with Facebook Leads improving conversion rates. This plan includes SMS Text Messages, Emails, and Phone Calls.

25 Steps | 26 Day Duration | 12 Touches

5 x 5 x 5: Fred Moore

This SmartPlan offers multiple touches per year including phone calls (task), handwritten notes (task), text messages, and social media touches (task).

This SmartPlan runs the first time and then loops again 4 times throughout the year.

Ask For Referral Plan 2: Curtis Weathersby

3 Steps | 4 Day Duration | 2 Touches

If you are looking to generate more referrals, this one is for you. It sends a couple of emails asking your database who they know that might need your real estate services.

Post Closing Follow Up Plan: Shannon Dager

13 Steps | 25-Day Duration | 6 Touches

This plan is added at the time of the walk-through and then has steps that help you follow up with the buyer after the closing.

Post Closing Follow Up Plan: Shannon Dager

Facebook Follow-Up Schools and Neighborhood: Nick Baldwin

This text and email funnel works to help convert web leads that are created from a Facebook Ad.

16 Steps | 10 Day Duration | 9 Touches

This funnel works to help convert web leads that are created from a Facebook Ad.

More Agent Smart Plans

International Sushi Day: Aaron Hoover
Covid19 Buyer Engage Plan: Owen Schwaegerle
Check-In – 10 Days: Carol Royse
Relevate’s New Lead follow Up: Tyler Shields
Call Tomorrow: David Schy
New Facebook Lead SmartPlan: Cornelia Faifar
Realtor.com Touch: George Castillano
New Years Greeting: Jonaton Leon
My Seller Reached Follow Up (FSBO): Myrkol Bolden
Facebook Listing Lead SmartPlan: Terry King
Open House Super Plan: Brian Varvel
TCC Spanish Buyer Plan: Luis Rivera Santiago
Monthly Nurture Call: Pattie Jackson
Recapture Text: Alexandria Rosario
Downline (Profit Share): Shannon Dager
Facebook Lead Follow Up: Matthew Templeton
Buyer: 6-9 Months out of Buying: Nick Baldwin
Active Leads Weekly Touches: Pattie Jackson
6-Month Just Looking Nurture: Blake Petska
Promote My App Canada: Robert Chatterton
Seller Tips 8×8 for Web Leads: Kristine Dugan
8×8 Internet Leads: Brad Corob
Stay in Touch Family and Friends: Kelly Cote
Facebook Paid Lead Ad Follow Up: Robert Eikenberry
Testimonial Request: Lori Ballen

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SmartPlans Unsubscribe
You can manually unsubscribe someone from aSmartPlan As you create new SmartPlans, you’ll need to remove someone from an old SmartPlan which would be the same as an unsubscribe.
KW Command Lead Cultivation
Today I thought it would be fun to kind of show you how I am cultivating leads inside of the KW command system using Tasks, SmartPlans, and Lead Pool.
Crisis Check-In Smart Plan in KW Command
In this video, you’ll learn how to create a smart plan to check in with your clients, customers, and database during a time of uncertainty.
KW Command SmartPlans
KW Command Smart Plans are in the works. While there are many smart plans available, text and email are still being formulated so we don’t have it all working without 3rd party applications just yet.

Setting Up Saved Searches in KW Command

Contacts, Database

With saved searches in KW Command, you can set a variety of search criteria, and areas that your customer is interested in. These saved searches will be visible in the saved section in a contact record on your Site and App, as well as with all searches your customers save.

Once you set up the home search, KW Command will send the contact a confirmation email making them aware that there is a new saved search as well as the details.

For ongoing updates of new listings, you can create email notifications for your saved searches. There are multiple email frequencies to select from including daily, weekly, within 30 minutes and so forth.

These saved searches do not count towards your Command emails.

Here’s How To Do It:

1. Log in to KW Command

2. Find the Contacts icon, , on the left sidebar.

3. Open the contact you want to create a Saved Search for.

4. Find the Saved Searches tab, toward the top right of the contact record.

5. Click Create Saved Search.

6. Use the form to choose the criteria for this Saved Search.

Choose From:

Location or Multiple Locations (neighborhood and zip codes)
Price Range
Keywords (Up to 30 characters). Click enter after each keyword. These keywords will be tricky as they must match keywords entered into the MLS.
Property Type: House, Condo, Townhome, Land, Multi-Family, Apartment, Short Sale, foreclosure, New Construction, Other
Listing Status: Active, Pending, Coming Soon
Home Features: Beds, Bath, Year Built Range, Square Feet
Has Parking is not for garages. It’s for areas that specifically list has parking in their MLS
Open House Only
Price Reduced in the Last 7 Days.

7. Choose Next, at the bottom of this form.

8. Create a Saved Search Title. You have 30 characters. The client will see this saved search name.

9. If you would like to send regular email notifications for this saved search, slide the Send Email Notifications toggle on.

10. Set the Email Frequency.

Instant – when a listing meets their criteria and is new or updates, they will get an email within 30 minutes.

Daily Summary – each day at 9 AM CST, they will receive a digest of updates for the past 24 hours.

Weekly Summary – Each Monday at 9 AM CST, they will receive a digest of all new listings and changes from the past week.

Bi-weekly Summary – Every other Monday at 9 AM CST, they will receive a digest of all new listings and changes from the past 2 weeks.

Monthly Summary – Once per month, on Monday at 9 AM CST, they will receive a digest of all new listings and changes from the past month.

11. Click Create Saved Search.

Hyperlocal Facebook Ad + Smart Plan

Facebook Ads

There are other ways to run Facebook Ads in KW Command even if you have no listings. While a listing is a great way to attract low-cost leads through Facebook lead forms, there are alternatives. In this guide, I’ll show you how.

Tutorial Videos

Placing the ad and Building the Landing Page

Leads for this hyperlocal ad came in at $2.30 per lead.

Reviewing the Ad and Building the SmartPlan

Hyperlocal Ad: Just Reduced Neighborhood

Go to Campaigns
Click CREATE
Choose ‘Attract Buyer’ as Your Goal

1. Set Your Name & Goal

2. Skip add a Listing

In this case, we are not using a listing for the ad, so this can be skipped.

There is no listing used for this KW command Facebook Ad, so you can skip this one

3. Add your Ad Text

Here, you’ll add your Main Copy (125 Characters or Less), Your Headline (40 characters or less), and a Description (250 characters or less).

I like to change the view to mobile and keep the character count to what appears on a mobile ad.

4. Add your Image

You can add media to your Facebook ad which can include a photo, multiple photos, and video. In this ad example, I only used one image. It’s a pic of the neighborhood. You can also choose to upload a photo from KW command Designs or create one in Designs.

It’s suggested to use images that are larger than 600 pixels on the long edge and they must be JPEG or PNG format, with a maximum size of 3MB.

You can choose to add a video rather than a picture that can change the outcome of the ad considerably. I suggest running both to see which performs better.

Your video can be a neighborhood video that you created in KW Command, a video in Designs, an uploaded video created outside of KW Command, or an embed link from a host such as Youtube.

The video must be shorter than 10 minutes and a file size smaller than 250MB. Your video should have the extension .mp4 or .m4v.

You can choose to add a video rather than a picture which can change the outcome of the ad considerably. I suggest running both to see which performs better.

5. Place Your DBA Logo

Your DBA Logo is the market center logo that is required for advertising. KW Command ads your DBA Logo from your Marketing Profile. You can align it left or right.

If you haven’t set your DBA logo yet, you can find that here. Keller Williams recommends using the .png format in the RGB folder.

You can also upload a logo at this time for the ad.

6. Choose The Facebook Page

When you connect Facebook to KW Command, you’ll connect using your personal profile. Then, your Facebook Pages will become available for ad placement and social posts. While you connect through your personal profile, only pages can be used to place your ads.

In the Channel Options, you can select any of your business pages that are appropriate to place your ad.

7. Choose The Destination

When you want to capture leads and not just generate traffic, you’ll want to choose the Facebook Lead Form option over the Use a site or landing page option.

When you choose the Facebook lead generation form, the user’s profile information is collected by Facebook and sent to you prior to them being sent to the URL or landing page.

The button call-to-action labels are limited, so I leave this at Learn More.

The Follow-up Destination URL is created by using your KW Command Website. In this case, I simply visited my Las Vegas KW Command Website like a consumer would.

By the way, my brothers Jeff and Paul Helvin build out KW Command Websites if you need help. Call them at 702-917-0755.

Use the filters to customize the listings on the page. To generate the just reduced feature, click on more, scroll down to the bottom, and toggle price reduced >7 Days to on.

Then, find the long URL listed in the browser bar and copy it. This is the link for the follow-up destination. Once the user clicks on the ad and submits the form, a new window will open, taking them to this page.

The page is dynamic. Dynamic means that any changes in listings, prices, images, etc. will automatically update without you having to change anything.

8. Choose your Ad Target

With Ad Targeting, you can choose target a custom audience or target your database. In this case, I chose to target a custom audience based on location only with no interests.

With Ad Targeting, you can choose to target a custom audience or target your database. In this case, I chose to target a custom audience based on location only with no interests.

I selected my city (Las Vegas), and the smallest radius option which at this time is 15 miles.

I experiment with interest. Sometimes I use them, sometimes I don’t. With Facebook, you are actually bidding on the audience when you place the ad. Interests will eliminate anyone who is not listed in that interest group and will change the cost of your ad.

It’s important to test interests before assuming it will be a better ad if you use them. You’ll only know by testing 2 ads at the same time with the ONLY change being the interests option.

9. Set your Duration and Budget

In this example, I ran a 10 day Ad for $10.00 per day. When I’m placing an ad that is time sensitive, I’ll spend the budget faster choosing fewer days. In this case, it’s evergreen and a longer time frame might improve the relevance score of the ad which can generate cheaper click and lead costs.

10. Publish Your Campaign

Once you have your ad set, find the Publish Campaign button at the upper right of your screen.

Smart Plans Library
Now that we can share smart plans, you’ll find an amazing selection of KW created and Agent Created Smart Plans in the KW Command SmartPlans library. Next to each SmartPlan, you’ll see the author, the ratings, and how many people are using the SmartPlan.
Setting Up Saved Searches in KW Command
How to set up saved searches and email updates for contacts in KW Command
Hyperlocal Facebook Ad + Smart Plan
There are other ways to run Facebook Ads in KW Command even if you have no listings. While a listing is a great way to attract low-cost leads through Facebook lead forms, there are alternatives. In this guide, I’ll show you how.
How to Run a Home Valuation Ad in KW Command
My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads.
How to Duplicate A Paid Ad in KW Command Campaigns
After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.

How to Run a Home Valuation Ad in KW Command

Campaigns

My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads. Here’s How.

Video Tutorial

KW Command Campaigns Tutorials

How to Run a Home Valuation Ad in KW Command
My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads.
How to Duplicate A Paid Ad in KW Command Campaigns
After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.
KW Command Social Posts
Here, you can use a calendar system to schedule your social posts. Right now, we have the ability to post to Facebook and to Twitter. So in order to use this, you’re going to have to make sure your KW Command settings are set up correctly.
KW Command Campaigns Dashboard
The KW Command Campaigns Dashboard allows you to review important metrics about your campaigns. This guide will explain how to read your KW Command Dashboard.
How To Place a Google Ad in KW Command
For those that have never dabbled in Google Search and Display ads, KW Command makes getting started with Google Ads easy. Here is How to place a Google Ad using KW Command Campaigns.

How to Duplicate A Paid Ad in KW Command Campaigns

Campaigns

After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.

In this video, I use the example of A/B Testing.

To duplicate your ad, click the 3 dots to the right of your ad. Choose Duplicate and then ‘Duplicate and run’ or ‘Duplicate and Customize’.

Be sure to re-name the new ad as to not be confused later.

How to Run a Home Valuation Ad in KW Command
My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads.
How to Duplicate A Paid Ad in KW Command Campaigns
After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.
KW Command Social Posts
Here, you can use a calendar system to schedule your social posts. Right now, we have the ability to post to Facebook and to Twitter. So in order to use this, you’re going to have to make sure your KW Command settings are set up correctly.
KW Command Campaigns Dashboard
The KW Command Campaigns Dashboard allows you to review important metrics about your campaigns. This guide will explain how to read your KW Command Dashboard.
How To Place a Google Ad in KW Command
For those that have never dabbled in Google Search and Display ads, KW Command makes getting started with Google Ads easy. Here is How to place a Google Ad using KW Command Campaigns.

SmartPlans Unsubscribe

KW Command, SmartPlans

You can manually unsubscribe someone from a SmartPlan As you create new SmartPlans, you’ll need to remove someone from an old SmartPlan which would be the same as an unsubscribe.

KW Command Tutorial video

My name is Lori Ballen and I have a real estate team in Las Vegas. We serve Las Vegas, North Las Vegas, Henderson, and Boulder City. I live and work in the Master Planned Community known as Summerlin. We would appreciate your referrals.

My brothers Jeff and Paul Helvin also own a KW Command Friendly Marketing Company called Ballen Brands. They handle imports, create smart plans, build KW websites and landing pages, manage ad campaigns, and more. You can reach them at 702-917-0755 | Ballen Brands.

To Remove 1 or More Contacts From a Smart Plan

Find the SmartPlans Icon on the left.
Click the eye icon “view” which will indicate the total number of people in that plan.
Find the contacts you wish to remove and click Confirm Unsubscribe.
You can also choose the ‘Unsubscribe All’ to remove all contacts from the SmartPlan.

To Remove SmartPlans from a Single Contact Record

From Contacts, search for your customer’s name
Open the Contact Record
Find SmartPlans
Click Unsubscribe

Remove with Archive

If you want to archive that contact, you can do so without unsubscribing from the SmartPlan and the unsubscribe will happen in the archive process.

The Latest

Smart Plans Library
Now that we can share smart plans, you’ll find an amazing selection of KW created and Agent Created Smart Plans in the KW Command SmartPlans library. Next to each SmartPlan, you’ll see the author, the ratings, and how many people are using the SmartPlan.
Setting Up Saved Searches in KW Command
How to set up saved searches and email updates for contacts in KW Command
Hyperlocal Facebook Ad + Smart Plan
There are other ways to run Facebook Ads in KW Command even if you have no listings. While a listing is a great way to attract low-cost leads through Facebook lead forms, there are alternatives. In this guide, I’ll show you how.
How to Run a Home Valuation Ad in KW Command
My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads.
How to Duplicate A Paid Ad in KW Command Campaigns
After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.

KW Command