KW Agent Sites

In this guide created by Lori Ballen from Las Vegas, You’ll learn how to set up your KW Command agent Website and how to build pages. We will start with the Kelle Guide, cover KW logos, image sizing and cropping, adding custom pages, and more. Enjoy!

Video Links

• How To Set Up Your KW Command Agent Website
• How to Edit Pages on your KW Command Agent Website
• How To Add a New Page to the Site Menu
• How To Add A Blog to your KW Command Website | HomeKeepr Widget
• How to Add a Home Value Estimate Calculator
• How To Add a Mortgage Calculator to your Agent Website
• How To Create a Great Schools Page
• How to add a Lead Magnet to KW Command agent Websites
• How to Forward a Domain from GoDaddy

Kelle Guide

Using the Kelle Guide, we will follow the walkthrough to set up the foundation of the agent site. This will include choosing a subdomain, theme and styling, and page creation.

Let’s get started.

If you want someone to build out your KW Website, talk to Jeff and Paul Helvin at Balleen Brands, a KW Command friendly marketing company. 702-917-0755.

Compliance

You’ll notice a pop-up box informing you of the requirements All Agent Sites must meet. Keller Williams specifically states that they are not responsible for verifying your local compliance. It’s 100% up to you to add what’s needed.

• Inclusion of market center/brokerage DBA logo
• Inclusion of ownership statement (can be placed in the website footer)
• Compliance with all local board real estate board commission laws and regulations

Be sure to follow your own local requirements as they will differ from board to board.

Click here to find your approved market center/brokerage DBA logo.

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Set up your Subdomain

When you first launch your Kelle Guide, after compliance, you’ll be able to set up your subdomain. This is the domain address of your website. Note that there is no www in front of the domain name.

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Tip from Lori: Never use this subdomain in your marketing efforts. Keller Williams clearly states that if you leave Keller Williams, the subdomain goes back to KW and can rotate to another agent. Instead, set up your domain on a website such as GoDaddy and forward it to the subdomain. That way, if you ever do leave KW, you take the domain you registered and point it at your new website. No marketing materials will ever need to be changed.

Subdomain

Potentially, there is already a subdomain listed by default when you land on this page. It is probably your name or a variation of your name. You can select it or add a new website.

• 30 maximum character length
• No spaces
• No special characters
• If you change your subdomain, the previous subdomain is released and can be claimed by other agents

GoDaddy Domain Forward

When you forward your domain from GoDaddy make sure to choose the https:// option in front of the subdomain.

I do not suggest masking the domain if you intend to use the landing pages for marketing where you will need the correct URLs.

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Connection Not Private Warning

1. Be Sure your forward is https:// and http://
2. Be sure the CNAME shows the @ symbol and 184.169.141.142. In your domain management, look for the manage DNS link to change or call GoDaddy to change the Cname.

Marketing Profile

Here, you’ll use your KW command marketing profile along with disclaimer links, footer disclaimer, logos and so forth.

You’ll see Lori Ballen REALTOR® from Las Vegas as an example of what to fill in these fields. Keep in mind that fields marked with an asterisk (*) are required.

• First Name: Lori
• Last Name: Ballen
• Market Center Brokerage: Las Vegas Summerlin
• Your Market Center / Brokerage Address Line 1: 9420 W. Sahara Ste. 100
• Your Market Center / Brokerage Address Line 2: Las Vegas, NV 89117-8800
• Team or Business Name: Lori Ballen Team Las Vegas
• Your Professional Job Title: REALTOR® (on a mac, you can use option R to create the trademark symbol)
• Your Email: lori@loriballen.com
• Your Office Number (excluding spaces or special characters): 7022122222
• Your Mobile Number (excluding spaces or special characters): 702-604-7739
• Your Biography: Lori Ballen specializes in Las Vegas Residential Real Estate. Along with her team, she services Henderson and North Las Vegas. Lori got into real estate in 2007 after selling her long-standing event planning company. In 2010, she joined Keller Williams as she felt that their culture aligned with her values. Keller Williams is consumer-centric as well as focused on helping its agents grow personally and professionally. Lori quickly built her real estate team and rose to the top ranks of Las Vegas Real Estate Agents due to her digital marketing strategies and strong referral-based business. Lori, who has lived in Vegas since the mid-’70s, resides in the Summerlin Master-Planned Community. She has agents that work in Henderson, and North Las Vegas providing residential real estate services to the Greater Las Vegas Area.
• Agent License Number: S.0075212.LLC
• Compliance Legal Footer: Lori Ballen is licensed with Keller Williams Realt Las Vegas Summerlin, Market Center #605 at 9420 W. Sahara #105, Las Vegas, NV 89117. License #S.0075212.LLC. (Keller Williams adds this disclosure under yours)

Keller Williams Realty, Inc. is a real estate franchise company. Each Keller Williams office is independently owned and operated. Keller Williams Realty, Inc. is an Equal Opportunity Employer and supports the Fair Housing Act.Copyright© Keller Williams Realty, Inc.Last revised: 12/09/19

• Your Market Center / Brokerage License Number: (Not A Required Field, Check Your Local Rules)
• Your Market Center / Brokerage Office Phone Number: (Not A Required Field, Check Your Local Rules)
• Compliance/Legal Footer Link 1
  Title: Privacy Policy
  Link: https://ballenvegas.com/privacy-policy/
• Profile Picture (recommended size 360×360): Video on How to Resize an Image, Video on how to remove the background of an image.
• Market Center / Brokerage Logo (recommended size 360×360): This needs to be the correct KW logo for your market center. This is the DBA logo. Get Yours Here and then resize for the website.
• Team/Header Logo (recommended size 360×360): This is not required. This can be any business logo that you use.
• Enter your Social Media Links in the Appropriate Fields and click Save And Continue.

Style and Theme

Right now you can only choose from Red or Dark color themes. Based on talks given by the tech team at KW, the goal is to keep the agent sites similar to provide a seamless experience for a user visiting the KW.com website.

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Home Page Text

This is essentially the call to action that appears above the search bar. In Lori Ballen’s example: Shop Las Vegas“>Las Vegas Real estate is in the field.

Upload a Homepage Hero Image

While we don’t have a lot of personalization options, we can customize a bit with photos. The Hero Image is the large photo that appears on our home page that holds our call to action and search bar. I like to use Canva for this. Click ‘create a design’ and choose 1200 x 1200. That being said, the way it stretches out the box, it’s not a perfect match. Personally, I have found 2400 x 1200 to be a better banner size for this.

You can choose 1-5 images that will rotate as the home page is open. You don’t need to choose 5, that’s simply an option.

• These images will display randomly in the background as clients visit your page.
• Images supported: jpg and png
• Recommended size: 1200 x 1200
• You can upload up to 5 images

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About Page

In the Kelle Guide, you’ll set up your about page. Once your Kelle Guide is complete, you’ll be able to add custom pages to your website and navigation in the SITES Tab. You might notice a company page and about page. It’s a bit odd. You could do one page all about Keller Williams, and one about your team. I made one more about the team and then one clean “about Lori Ballen”, the agent.

Later, you’ll learn how to remove these pages and add others if you don’t care for them. You can also edit and customize after you have the basic set up complete.

Let’s set up the About Page using the KELLE GUIDE.

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Search Engine Optimization

This is how your page will appear on the search engine results pages. This is not really about keywords that will help you rank as much as it is what appears in the “snippet” when you do rank.

A snippet is a preview that appears on the search engine results page that shows a title, URL, and description.

The appropriate number of characters continues to change on Google. Most SEO’s are now suggesting keeping your title under 40 characters as to not get the … at the end as shown below. In addition, the KW website name appears in the menu by default until you edit the pages yourself, so shorter is going to be better.

Example:

Example Page Title

About Lori Ballen

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Example Page URL Slug

https://ballenvegas.kw.com/lori-ballen-team

The slug is the words that come after the slash. It’s best to use hyphens between words. In this case, lori-ballen-team identifies the page in the URL.

This is why I don’t suggest masking when you forward your domain name. You may not be able to see the slug which identifies the page to use for ads and other marketing you’ll learn with me in KW command lead generation strategies.

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SEO Description (Meta Description)

This is the description that appears below the Title (metatitle) and URL (slug). You’ll want to keep this around 140 characters or less.

This is the description that appears below the Title (metatitle) and URL (slug). You’ll want to keep this around 140 characters or less.

Example:

Learn More about Lori Ballen team real estate agent in Las Vegas, NV serving the Greater Las Vegas area, Henderson, and North Las Vegas.

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Page Content

Header

This is the Hero Image for this page. KW suggests 2000 x 500. You can use a larger image here such as the Hero Image size from the home page and you will have the option to crop it to your liking. Exact measurements in the design are not mandatory here.

As far as the content on this KW command agent site page goes, there’s much to the “design elements”. I’m looking forward to customizing more when they give us the ability to use all of the widgets on these pages.

Intro Paragraph Sample:

Lori Ballen Team Is A Group Of Skilled Real Estate Agents Providing Residential Real Estate Services From Las Vegas to North Las Vegas to Henderson. Call or Text 702-604-7739.

Next, Follow each section and use this image to locate where that section appears.

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Continuing to the next “About Page”

Follow the guidelines as shown in this image as an example.

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Contact Us Page

Again, seems redundant to have 3 individual “about or contact” pages, but let’s finish the KELLE guide as it was designed and we can customize later.

You’ll notice I have a live link in my contact us intro. I did this using a bit of code. KW has given us a traditional editor in which to add links. (WYSIWYG), so I’m doing a bit of workaround on mine.

When they click on my link, it redirects them to a ‘homes for sale list’. In my case, I’m using optinmonster to create that link, make the offer, and capture the lead info. There are options within optinmonster to keep them on the page and open in a new tab or redirect.

Once you complete these steps, your agent site should be live and you can then begin managing your pages.

You do not need to do any of that as it’s not directly part of KW command and optinmonster is a paid service. On my main real estate website (WordPress – BREW by Ballen Brands) , I’m able to create slide-in and pop up offers that capture leads.

I’m only using this on KW command as a workaround until they give us better lead magnet options.

Once you complete these steps, your agent site should be live and you can then begin managing your pages.

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Manage and Add Pages

You can manage your KW command agent site pages here. You’ll see the page name on the left. To the right, you’ll see the date it was created, an icon (eye) to preview the page and when you click the 3 dots to the right, you can edit or delete a page.

Adding a New Page

When you add a new page, to have it appear in the navigation menu, you must follow these steps

1. Log into KW command and access SITES from the navigation menu on the left
2. Click “Agent Site Pages”
3. Click Agent Site Settings 
4. Click “Pages” 
5. Click “Add Page” 
6. Click “Select Page” 
7. Select the page you created 
8. Enter a Title/URL slug/SEO 
9. Click “Save Changes

Keep in mind that if you ever change the words in the URL (the slug is the characters that come after the slash), your previous link will be broken. That means if was appearing anywhere on search, social, or other media, the page will not be found.

 Click here, to view a KW help article.

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Add a Home Value Page

This is a workaround and not a KW design. Many of us have figured out how to use the basic contact widgets for a landing page to add a piece of code to the text box allowing us to basically “iframe” other tools we use. This KW agent site hack uses the listings to leads home value landing page code.

In this video, you’ll learn how to add an L2L home value widget to your KW command website. If you don’t have listings to leads already, you can take a 30-day trial using this listing to leads link. You can also use widgets from other providers following the step by step process “Las Vegas” Lori Ballen shows you for adding the page to the KW Command website.

Step by Step Process

• Step 1: Find your Landing Page on L2L (or another provider)
• Step 2: Click on Edit
• Step 3: Advanced
• Step 4: Find the embed and short link
• Step 5: Resize frame to 500 x 600 (or close to that)
• Step 6: Uncheck scroll (legal is your call)
• Step 7: Add a new Page (Add a new site button) on KW Command
• Step 8: Choose the Team widget (or agent profile or contact form)
• Step 9: Configure Widget
• Step 10: Change Headline
• Step 11: Add text to the box
• Step 12: Save
• Step 13: Go to Agent Settings
• Step 14: Add a Page
• Step 15: Add home-value-calculator after the slug
• Step 16: Short description (for Search engines) Step 17: Choose the Page you just Built
• Step 18: Save and Make sure it appears on your website.

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How to Add a Mortgage Calculator

These instructions give you the step by step for this custom page on your KW command Website. Here is how it looks on your KW Command Agent Website.

1. From the Agent Sites Tab, choose Agent Site Pages.
2. Choose “Create a new site” and then select “on my agent site” and finally Create a page.
3. Name your page: Mortgage Calculator (Upper left corner by the pencil).
4. From the widgets panel, drag in the Contact Form Widget.
5. Next, open the content blocks section and drag in the TEXT box above the Contact Us Form.
6. Save Changes. When the box appears asking you a question, select YES.
7. In a new tab or window, open the website: mortgagecalculator.org
8. Using the menu, select Widgets
9. Go to the FULL PAGE widget
10. Copy the code that is in that box.
11. In KW Command, you’ll notice your newe page has closed. It’s on the list now. Choose the three dots on the far right of your mortgage calculator page and choose “edit”
14. In the widget box you posted on top of the form, click and delete the text. Paste the HTLM code into that box.
15. Hover your arrow anywhere in the blank box above the “configure widgets” button & click one time. the full mortgage calculator should pop up.
16. Click “save changes” and “yes”
17. Go to “agent site settings” at the top right.
18. Choose PAGES
19. Next: “add page” from the left sidebar
20. Put “Mortgage Calculator” in the Page Title
21. In the URL slug, put “mortgage-calculator” or “estimated-house-payments”
22. Click “select page” at the bottom left and find the mortgage calculator page that you designed and then click continue.
23. Finally, “save changes”

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How to Add a Video

Here’s how to add the THIS MONTH IN REAL ESTATE VIDEO (or any youtube video) to your KW Agent Website.

It’s Simple!

Just find the text area on one of the standard widgets (contact, team, company profile).
From the Youtube Video, click share and then embed.

Grab the embed code.
Paste it in the text area.
Change the width to 100% and if you need a space between the text and video, ad <p> between them.

[See it Live: https://ballenvegas.kw.com/about-me]

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How to Add a Blog with the Homekeepr Widget

KW Command Training

• 
  Smart Plans Library
  Now that we can share smart plans, you’ll find an amazing selection of KW created and Agent Created Smart Plans in the KW Command SmartPlans library. Next to each SmartPlan, you’ll see the author, the ratings, and how many people are using the SmartPlan.
• 
  Setting Up Saved Searches in KW Command
  How to set up saved searches and email updates for contacts in KW Command
• 
  Hyperlocal Facebook Ad + Smart Plan
  There are other ways to run Facebook Ads in KW Command even if you have no listings. While a listing is a great way to attract low-cost leads through Facebook lead forms, there are alternatives. In this guide, I’ll show you how.
• 
  How to Run a Home Valuation Ad in KW Command
  My name is Lori Ballen and I’m a Keller Williams agent in Las Vegas. Using the Listings To Leads tool, I can run a Home Valuation Ad in KW Command to generate seller leads.
• 
  How to Duplicate A Paid Ad in KW Command Campaigns
  After running an ad in campaigns in KW Command, you can duplicate that ad to use again. You can duplicate the ad exactly how it is and run it, bypassing the approval phase, or duplicate and then customize.

In KW Command, you can create testimonials landing page to collect client testimonials. Then, you can create a page to display them. Creating a KW Command Smart Plan for testimonials is now easy with custom smart plans. Here’s how to do all 3.

Testimonial Collection Page

1. Log In to KW Command.
2. Find the Consumer icon on the left and click to open
3. Choose ‘Create a New Site’
4. Choose Stand Alone or On My Agent Website. (Stand Alone gives it a unique URL and has no other menu or distractions. On Your Website gives you the ability to add it to your site menu and include it as a page on your KW Command Agent Site. Either is fine.
5. To create the page, find the ‘Testimonial Capture Form” widget from the site page editor.
6. Drag the widget to the page and drop it.
7. Click configure widgets (bottom right section of the editor).
8. Fill in each field. You won’t see them change until you click save and apply.
9. After you have found your page satisfactory, add a title to the top left corner by the pencil.
10. In the upper right-hand corner, click Publish Page.
11. If this is an agent site page, you can now add the page to your menu. Go to Site and App Settings, then Site Pages, Add to Menu and fill in all areas accordingly.
12. You can also customize the URL by finding the URL in the list of pages, clicking the 3 dots to the right, and then choose Change URL. You can only change the characters after the domain and domain ID.
13. Once the page is live, anyone can fill out a testimonial which is then stored and available for use when you use the testimonials list or carousel widget. An address is required to fill out the testimonial.

Testimonial Display Page

1. Log In to KW Command.
2. Find the Consumer icon on the left and click to open.
3. Choose ‘Create a New Site’.
4. Choose On My Agent Website rather than a stand-alone page.
5. Add the Testimonials Carousel or Testimonials List Widget.
6. Drag the widget over to the page and drop it.
7. Feel free to add any other widgets you would like to use to create your page.
8. Note: Your testimonials widgets will work on other pages you would like to display your testimonials on.
9. Find Configure widgets at the bottom right and complete all fields.
10. Configure the testimonials widget by choosing any testimonials listed.
11. Once all widgets are configured, publish the page.
12. If this is an agent site page, you can now add the page to your menu. Go to Site and App Settings, then Site Pages, Add to Menu and fill in all areas accordingly.
13. You can also customize the URL by finding the URL in the list of pages, clicking the 3 dots to the right, and then choose Change URL. You can only change the characters after the domain and domain ID.

Testimonial Smart Plan

1. Find the Smart Plans Icon on the left
2. Click the CREATE Button
3. Name the Smart Plan and click Apply
4. Click the First Action
5. Click the Email “Action” on the right
6. Subject: We’d Love To Hear From You
7. Add the Email body-based on the sample below. You’ll find the contact first name merge field by clicking the {f}. To create a link, hover over a set of keywords and find the link icon. Enter the URL in the Link Target field.
8. You must have KW Command Email activated
9. If you would like to have a delay (wait time) between sending the email and text, click the DELAY action and apply the number of days you want to wait before the text sends. Alternatively, you could put the text first, then delay, and then send the email. You can also drag and drop the actions to different positions in the plan.
10. Next, choose the Send SMS/MMS action by clicking it to add to the smart plan. You must have Twilio activated to automate the text. Otherwise, the text will show up as a “to-do” in your tasks for you to send manually.
11. Leave static message chosen
12. Type in the text and use the contact first name field by finding the {f} and choosing contact first name.
13. Be sure to include the link to your testimonial collection page. If the link is too long, go to bit.ly and shorten the link.
14. Find the Set Delay Action and add to Smart Plan by clicking it. Choose 3 Days (or whatever you desire).
15. Next, choose the Create a Task Action and click to add to Smart Plan
16. Choose Non Touch
17. Subject: Check if {contact.first.name} left the review. Add the first name merge field by finding the {f} and adding the contact first name field.
18. Add the Task Description: If {contact.first.name} left a review, remove from campaign.
19. Due Date: Today
20. Add another SET DELAY Action and choose 3 days
21. Add a send email action
22. Subject: We may have missed you
23. Add the same body from the first email or change the message if you like.
24. Feel free to add any more steps such as another SMS message. You can then add another delay and add the RESTART FLOW action will cause this smart plan to “loop”. It will start again and again until you stop it.

Email Body Sample

Hi {contact.first.name}, It was an honor to help you with your real estate transaction. Here at Lori Ballen Team (replace with your name), we take a lot of pride in our service. Our business is driven by referrals.

We would truly appreciate your time in leaving us your review. It means the world to us. We collect them on our website, on Facebook, and on Google and would appreciate any that you have the time for.

Thank You,

– Lori Ballen Team

David, Krista, Jeff, and Lori

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Text (SMS) Sample

Hi {contact.first.name}, Lori Ballen Here from Lori Ballen Team. Thank You for trusting us with your real estate needs. When you have the time, we would be honored to receive your review. Here is a link: https://pages.kw.com/lori-ballen/258441/testimonials.html