KW Command Training | How To Use KW Command Designs [2020]

Hi! I’m Lori Ballen, a Keller Williams Real Estate Agent in Las Vegas. Today, I’m going to show you how to use KW Command Designs. Enjoy!

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Lori Ballen is a real estate marketing coach and creator of Ballen Academy, your resource for learning real estate marketing.

Lori’s brothers Jeff and Paul Helvin with Command Leads, a division of Ballen Brands offer KW Command services including a suite of custom smart plans created by Lori, KW agent websites built out, import and export of databases, syncing and lead flow with Pie Sync and Zapier, running KW Command Campaigns and more.

Call 702-917-0755 for a free consultation.

Getting Started With Designs

Designs is an applet where you can create graphics and videos to use on social media, print materials such as postcards and door hangers, and emails templates.

You can find designs by locating the tablet and pencil in the left column.

Filters

When you open Designs for the first time, the screen in the middle will be blank.

The items at the top of the screen are filters that help you find designs you already created.

They are not where you go to start a new design.

To start a new design, you need to click the plus sign in the bottom right corner of the screen.

Create A New Design

When you click the plus sign in KW Command Designs, all available design types will load on a single screen.

Print can be used for social and social designs can be downloaded and printed, yet the options will allow you to use certain features within the designs.

While this applet is growing, you’ll find the following design options:

Email Templates
Social Post Designs
Print Assets
Videos
Import PDF

The Design Editor

Social Designs

The Ballen Method to Real Estate Marketing

When you first open social designs, you’ll see a tab offering a library of templates. The other tab, my designs, allows you to create a design from scratch, import PDF files to edit, or use a pre-made template.

By using the filter at the top, you can access social media sized design templates for Facebook, Instagram, Instagram Stories, LinkedIn, and Twitter.

While this area is growing fast, and designs offers more than 2000 designs already, here are some templates and topics you can choose from.

KW AppMy App
ListingsFor Sale
Just Listed
Price Update
Neighborhood Snaps
Open House
Under Contract
Just Sold
Local Expert
Neighborhood Snap
Keller Mortgage
My Website
Home Value
Holiday Greetings
Client Testimonial
Event Invitations
Client Love
I ❤ KW
Business Basics
Email Signatures
Social Branding
Agent Recognition
Franchise Awards
Agent Onboarding
Training
Events
BOLD
New Designs

Library

Click on the Red Plus sign that reads LIBRARY to add:

Your contact info
Text (Tagline, Slogan, Vision)
Images
Logos
Brand Kit

Designs Navigation

Image Panel

The Image Panel allows you to select from a library of images.

You can choose stock art or add your own by uploading or importing from your social media channels.

The Image Panel is the box in the top left corner.

The Image Panel allows you to select from a library of images. You can choose stock art or add your own by uploading or importing from your social media channels.

Add

In the ADD section, you can add images by importing from your facebook profile, your Facebook pages, Instagram, Google Drive, Drop Box, or by dragging and dropping or uploading a file from your phone or computer.

You can also extract an image from a PDF, PSD, or SVG File.

Company

Here, you can add images from the Keller Williams Stock Art Library.

My Library

These are the assets yoou have already uploaded such as logos, personal branding, and photos you add to use on designs.

Text Panel

These are blocks of text that you create to add to designs such as a slogan, tagline, or other text banner.

Icons Panel

Icons are small graphics that look more like drawings, a simple logo or site itcon (favicon). You can add them from a PDF, PSD or SVG, upload from your computer or choose stock images from the library..

Logos Panel

Here, you can upload and store logos you frequently use.

KWLS Panel

Here, you can access the KWLS to pull in photos from listings and market data for your neighborhood snap designs.

Page Section

When you create a design that uses multiple pages, you’ll use the page section to go back and forth between pages. This would also apply to something like a 2 sided postcard.

Undo/Redo

Undo will remove the last change you made to your design and redo would bring it back.

Previous Version

Click this icon (Previous version) will open a selection of design versions that you could roll back to. This would remove any changes made after that version was saved.

Design Title

Add the title of your design here. As soon as you click enter/return or click away on the screen, the title will save.

Save Design

Choose File, and then save to save your design

Editor Options

Here, depending on your design, you can add shapes, frames, text and drawings.

Download and Share

Click the down arrow next to the design title to open the download options. For digital media, the jpeg defaults are generally fine. For print, you may want a higher resolution image. You can also save your designs as PDF files.

Sharing allows you to post your design to Facebook, Twitter, and Linked In. You will also have a URL that you can share that links to the design.

Support

Use the Support button to find answers and guides from KW or to connect with the KW Support team for help.

Go to top

Print Designs

In Print Design, you can create presentations, postcards, fliers, letters, booklets, brochures, invitations, letterhead, and business cards. The following topics offer templates.

From here, you can download to send to your favorite printer. If you want to have your designs mailed out for you, choose a direct mail campaign in campaigns and upload your design.

My App
Listing Presentation
For Sale
Just Listed
Price Update
Neighborhood Snaps
Open House
Just Sold
Local Expert
Neighborhood Snap
Keller Mortgage
Buyer Presentation
Home Value
Event Invitations
Client Love
I ❤ KW
Business Basics
Business Cards
Letterheads
Leadership
Events
New Designs

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