Hi! I’m Lori Ballen, a Keller Williams Real Estate Agent in Las Vegas. Today, I’m going to show you how to use KW Command Designs. Enjoy!
KW Command Help
Lori Ballen is a real estate marketing coach and creator of Ballen Academy, your resource for learning real estate marketing.
Lori’s brothers Jeff and Paul Helvin with Command Leads, a division of Ballen Brands offer KW Command services including a suite of custom smart plans created by Lori, KW agent websites built out, import and export of databases, syncing and lead flow with Pie Sync and Zapier, running KW Command Campaigns and more.
Call 702-917-0755 for a free consultation.
Getting Started With Designs
Designs is an applet where you can create graphics and videos to use on social media, print materials such as postcards and door hangers, and emails templates.
You can find designs by locating the tablet and pencil in the left column.

Filters
When you open Designs for the first time, the screen in the middle will be blank.

The items at the top of the screen are filters that help you find designs you already created.
They are not where you go to start a new design.
To start a new design, you need to click the plus sign in the bottom right corner of the screen.
Create A New Design
When you click the plus sign in KW Command Designs, all available design types will load on a single screen.
Print can be used for social and social designs can be downloaded and printed, yet the options will allow you to use certain features within the designs.

While this applet is growing, you’ll find the following design options:
- Email Templates
- Social Post Designs
- Print Assets
- Videos
- Import PDF
The Design Editor
Social Designs
When you first open social designs, you’ll see a tab offering a library of templates. The other tab, my designs, allows you to create a design from scratch, import PDF files to edit, or use a pre-made template.
By using the filter at the top, you can access social media sized design templates for Facebook, Instagram, Instagram Stories, LinkedIn, and Twitter.

While this area is growing fast, and designs offers more than 2000 designs already, here are some templates and topics you can choose from.
- KW AppMy App
- ListingsFor Sale
- Just Listed
- Price Update
- Neighborhood Snaps
- Open House
- Under Contract
- Just Sold
- Local Expert
- Neighborhood Snap
- Keller Mortgage
- My Website
- Home Value
- Holiday Greetings
- Client Testimonial
- Event Invitations
- Client Love
- I ❤ KW
- Business Basics
- Email Signatures
- Social Branding
- Agent Recognition
- Franchise Awards
- Agent Onboarding
- Training
- Events
- BOLD
- New Designs
Library
Click on the Red Plus sign that reads LIBRARY to add:

- Your contact info
- Text (Tagline, Slogan, Vision)
- Images
- Logos
- Brand Kit
Designs Navigation
Image Panel
The Image Panel allows you to select from a library of images.
You can choose stock art or add your own by uploading or importing from your social media channels.
The Image Panel is the box in the top left corner.

Add
In the ADD section, you can add images by importing from your facebook profile, your Facebook pages, Instagram, Google Drive, Drop Box, or by dragging and dropping or uploading a file from your phone or computer.
You can also extract an image from a PDF, PSD, or SVG File.

Company
Here, you can add images from the Keller Williams Stock Art Library.
My Library
These are the assets yoou have already uploaded such as logos, personal branding, and photos you add to use on designs.
Text Panel
These are blocks of text that you create to add to designs such as a slogan, tagline, or other text banner.
Icons Panel
Icons are small graphics that look more like drawings, a simple logo or site itcon (favicon). You can add them from a PDF, PSD or SVG, upload from your computer or choose stock images from the library..
Logos Panel
Here, you can upload and store logos you frequently use.
KWLS Panel
Here, you can access the KWLS to pull in photos from listings and market data for your neighborhood snap designs.
Page Section
When you create a design that uses multiple pages, you’ll use the page section to go back and forth between pages. This would also apply to something like a 2 sided postcard.
Undo/Redo
Undo will remove the last change you made to your design and redo would bring it back.
Previous Version

Click this icon (Previous version) will open a selection of design versions that you could roll back to. This would remove any changes made after that version was saved.

Design Title
Add the title of your design here. As soon as you click enter/return or click away on the screen, the title will save.

Save Design
Choose File, and then save to save your design
Editor Options
Here, depending on your design, you can add shapes, frames, text and drawings.

Download and Share
Click the down arrow next to the design title to open the download options. For digital media, the jpeg defaults are generally fine. For print, you may want a higher resolution image. You can also save your designs as PDF files.
Sharing allows you to post your design to Facebook, Twitter, and Linked In. You will also have a URL that you can share that links to the design.
Support
Use the Support button to find answers and guides from KW or to connect with the KW Support team for help.
Print Designs
In Print Design, you can create presentations, postcards, fliers, letters, booklets, brochures, invitations, letterhead, and business cards. The following topics offer templates.
From here, you can download to send to your favorite printer. If you want to have your designs mailed out for you, choose a direct mail campaign in campaigns and upload your design.
- My App
- Listing Presentation
- For Sale
- Just Listed
- Price Update
- Neighborhood Snaps
- Open House
- Just Sold
- Local Expert
- Neighborhood Snap
- Keller Mortgage
- Buyer Presentation
- Home Value
- Event Invitations
- Client Love
- I ❤ KW
- Business Basics
- Business Cards
- Letterheads
- Leadership
- Events
- New Designs
Design Ideas
Meet The Neighbors Facebook Post
Your Next Home Social Post
Neighborhood Snap
Neighborhood Smart Video
Neighborhood Expert
5 Minute Social Post
KW Command Guides
- How to Change your Logo in KW Command
- KW Command SmartPlans
- How To Delete a Contact in KW Command
- 3 Ways to Send Video Email in KW Command
- 9 Ways to Leverage a Listing in KW Command
- Team Permissions and Settings
- Smart Plans Library
- Setting Up Saved Searches in KW Command
- Hyperlocal Facebook Ad + Smart Plan
- How to Run a Home Valuation Ad in KW Command