Landing Pages inside KW Command are stand alone pages that are not part of your agent website. They are designed to not have the website menu or other distractions. Popular uses so far are listing landing pages, open house sign in pages, and testimonial collection pages. Learn How to use Keller Williams Landing Pages in this guide.
Landing Pages inside KW Command are stand-alone pages that are not part of your agent website. They are designed to not have the website menu or other distractions.

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Landing Pages inside KW Command are stand-alone pages that are not part of your agent website. They are designed to not have the website menu or other distractions.

Popular uses so far are listing landing pages, open house sign-in pages, and testimonial collection pages. Learn How to use Keller Williams Landing Pages in this guide.

KW Command Landing Pages Training Video

Learn the difference between KW Command Landing Pages and Agent Websites. Look at what Landing Pages you can build in KW Command.

Listing Landing Pages, Open House Sign In Sheet, Neighborhood Pages, Lead Magnet Offers and more. This video is part of Lori Ballen’s 365 Days of KW Command.

KW Command Help

Lori Ballen is a real estate marketing coach and creator of Ballen Academy, your resource for learning real estate marketing.

Lori’s brothers Jeff and Paul Helvin with Command Leads, a division of Ballen Brands offer KW Command services including a suite of custom smart plans created by Lori, KW agent websites built out, import and export of databases, syncing and lead flow with Pie Sync and Zapier, running KW Command Campaigns and more.

Call 702-917-0755 for a free consultation.

How To Create a Landing Page

  1. Log in to agent.kw.com
  2. Click on the Consumer Applet (left column)
  3. Click Create a New Site
  4. Choose Stand Alone Page and click Create
  5. Drag in Widgets from Right Hand Column
  6. Once placeholders are in place, Click configure widgets
  7. Title your page (upper left by the pencil)
  8. Save or Publish your Page
  9. If the publish won’t work, you have a required field in widgets that hasn’t been filled in.
  10. Edit landing pages in Designs

Landing Pages Widgets

Agent Branding

Personally, I’m not a fan of this one and don’t use it currently on my KW Command landing pages.


Branded Header

Your Branded Header includes information from your KW Marketing Profile. These can be changed here as well and include your KW DBA Logo, your own logo, header text, headshot, name, phone number, and your email address.

Your Branded Header includes information from your KW Marketing Profile. These can be changed here as well and include your KW DBA Logo, your own logo, header text, headshot, name, phone number, and your email address.

Lead Form Widget

Sample of the KW command Lead Form for landing pages and agent websites

Legal Footer

You can edit the legal footer in your KW Command Marketing Profile.

You can edit the legal footer in your KW Command Marketing Profile.

Listing Widget

You can pull in a listing from the KWLS using the Listing Widget. You can configure the widget after you put in the listing widget. When you configure the widget, you’ll put in the address and choose the featured image. All of the other listing information is then populated dynamically.

You can pull in a listing from the KWLS using the Listing Widget. You can configure the widget after you put in the listing widget. When you configure the widget, you'll put in the address and choose the featured image. All of the other listing information is then populated dynamically.
When you first drag and drop the listing widget into the page, you’ll see a “dummy” listing populated. Once you click configure widgets (bottom right), you can choose your specific listing.

Market Snap

The Market Snap Landing Page Widget adds in a map of the neighborhood along with Active Statistics and Sale Statistics for the neighborhood that listing is in.

The Market Snap Landing Page Widget adds in a map of the neighborhood along with Active Statistics and Sale Statistics for the neighborhood that listing is in.

Your Local Expert Widget

The Local Expert Widget contains. your contact info with a call to action to download your KW App.

Local Expert Widget in KW Command Landing Pages

Video Widget

When you first add the video widget, it will be a white envelope. Click configure on the right and either upload your video or add a video link. You can also include a headline and description.

When you first add the video widget, it will be a white envelope. Click configure on the right and either upload your video or add a video link. You can also include a headline and description.

Testimonial Capture

The Testimonial Capture Widget allows you to include an area that will collect testimonials. This is not for displaying testimonials. Once a testimonial is collected, it will be available to use on your KW Agent Website pages. Learn more about Testimonials in KW Command.

The Testimonial Capture Widget allows you to include an area which will collect testimonials. This is not for displaying testimonials. Once a testimonial is collected, it will be available to use on your KW Agent Website pages.

Download My App

Listing Landing Page Example

Learn how to create a listing landing page in KW command with Lori “Vegas” Ballen, a Keller Williams real estate agent. Learn how to add video as well as how to delete a widget.

Hire Help

Lori's brothers Jeff and Paul Helvin build KW Command Agent Websites, Smartplans, help with integrations, Run Facebook Ads, and more. Call 702-917-0755 and tell them Lori sent you.
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