In this video, I’ll show you how I decide which IDX To put my leads and customers on including KW Command, The MLS, and my main WordPress website with IDX Broker.
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Lori Ballen is a real estate marketing coach and creator of Ballen Academy, your resource for learning real estate marketing.
Lori’s brothers Jeff and Paul Helvin with Command Leads, a division of Ballen Brands offer KW Command services including a suite of custom smart plans created by Lori, KW agent websites built out, import and export of databases, syncing and lead flow with Pie Sync and Zapier, running KW Command Campaigns and more.
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Transcript
In today’s video, I’m going to answer the question: What IDX do you put your customers on?
I want to break down a little bit of a difference here.
Now, in my case, I have leads that are coming in to KW command. I’m also entering leads in KW Command.
These are IDX leads, which means these people are coming in through my own IDX Broker feed. These are IDX leads, which means these people are coming in through my own IDX Broker feed.
For example, I have my main Las Vegas real estate website, which is the website that I own. For me, this website is an asset. I create blog articles than rank on the search engines.
That brings in a lot of leads through to my main website. They start clicking through on properties, and once they’re interested in something or view enough photos or properties, then registration is offered or required.
Let’s just grab a lead here.
I’m going to take a look at whether or not the lead saved any properties. Okay. This lead here did not save any properties when they registered for IDX.
And then I look at saved searches.
The reason why I look at saved properties is that that’s going to kind of give me an idea of what interests them, what kind of email messages might benefit them specifically.
If they’re saving fixer-uppers, then I’m going to put them on a fixer-upper drip. If they’re looking at investment properties such as duplexes and fourplexes or looking at luxury properties, the Smart Plans will differ.
Then, I go to save searches.
This particular user has saved searches so they can be alerted when homes under 400,000 are listed.
They are going to get an email anytime there’s a new listing that matches their criteria.
So I am not going to put that person on another kind of specific drip related to properties in KW Command Other than just a general “just-reduced” list or similar.
I’m going to keep them on this IDX drip.
Now somebody asked me, well, what if that person is now a buyer? And they’re out actually looking at homes?
In my case, I’m going to put them on an actual MLS drip through my MLS system because of how it feeds and the timing and the way I’m able to view it on my app when we’re out and things like that.
If they are looking at properties, just shopping around there and are already in my IDX, I’m going to keep them in there.
If they’re a customer and we’re looking around, I will probably put them on my MLS drip, but we can also keep them on the IDX drip.
There’s no reason to move them over unless there’s some sort of discrepancy in how the listings are appearing.
If not already registered for an IDX Drip, I’m going to put them on my MLS.
I know it’s a bit confusing, but they all serve different purposes.
They have different features.
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